Analytics solutions focused on revenue optimization, sales performance, and customer insights.
01 Share of Wallet (SOW) Analytics Model
Built a data model to identify revenue whitespace across Salesforce Parent Accounts by comparing estimated opportunity against billed revenue, enabling targeted account prioritization and data driven sales strategy.
Developed a KPI framework to track pipeline performance, bookings, and win rates with accurate alignment between snapshot data and close-date logic for consistent executive reporting.
Designed customer analytics dashboards and KPI models to analyze purchasing behavior, segmentation, and product performance, improving visibility for marketing and sales teams.